It is no secret that Social Media is a must for social living in today’s world. Everyday, thousands of businesses launch their Facebook pages in order to generate tremendous online exposure for brands. It helps them identify and connect with their target audience, deliver better customer service, build reputation and trust, and utilize business’ advertising campaigns.
However, with these benefits comes a number of legal issues when it comes to privacy and security of business & customer data.
The web is full of tips and tricks on how to protect your privacy on Facebook for regular users, however there is a lack of advice on how to protect business privacy on social media platforms.
According to the Statement of Rights and Responsibilities 2016
What your account can be punished for:
There is still no information saying that Facebook rejects keeping your personal information. Thus, while you are 1) building your social media campaign online, 2) searching for the right and specific audience, and 3) sending out Facebook ads – all the information is gathered by Facebook and can be sold to a third party. Think about it!
So how do businesses stay transparent and protect their privacy on Facebook?!
Step 1. Understand what information you consider as private.
The very first step that should be taken towards protecting your private information is determining which information you want to keep private. There is tons of information about keeping your password private, or posting images and photos. The answer is simple;you can decide what pieces of information you actually care about keeping private. In case you are a privately held institution, I would definitely recommend not to share internal information such as financial statements.
Step 2. Understand what information Facebook can use which you consider as private
Step 3. Watch your employees
Although, companies are trying to protect their business it is very hard to control your employees. This is due to the fact that whatever an employee says outside of work publicly, can affect the organization’s reputation. Employees, for instance have their private life.
Let’s take for example Justine Sacco – PR executive for major media company IAC who tweeted a racist ‘joke’. Once she landed in Cape Town airport, she got fired, ouch!
Even though you follow all steps above and feel safe, don’t forget, everything you share online is public.
Tips on how to treat your co-workers so they talk positively about you on Social Media:
Thoughts? You are more than welcome to challenge me with your questions!
ABOUT ANNA TYMOSHCHUK
Getting into Digital Marketing was quite a ride for Anna – especially coming from a Financial Banking Systems background. It was her passion for travel that turned her towards Digital & Social Media marketing. When on the road, the only way to stay connected with the world and share your story is via social channels. Once settled in Toronto, she simply got hooked on understanding the interconnected nature of social media outlets, site optimization, and understanding how to stand out in all that noise of the web.
She is currently a Social Media Coordinator at Click Armory tasked with engaging influencers and growing their SM presence. She is always up for challenge, as, no challenge is boring.