WHY I SOCIAL PODCAST: THE EVOLUTION OF INFLUENCER MARKETING IN 2016 – A SIT DOWN WITH PINCH SOCIAL FOUNDER MICHELLE PINCHEV
A few months ago, SMWi Toronto host and founder of Pinch Social, Michelle Pinchev sat down with the Why I Social Podcast in New York City talk everything social media and how brands are learning to market effectively on emerging platforms such as Snapchat. The inspiration behind Michelle Pinchev’s decision to bring Toronto an independent Social Media Week was driven by her love for the city and passion for social media, coupled with Toronto’s appetite for engagement.
Toronto’s appetite may be large, but when it comes to IRL forums and events, the social media community (though growing immensely) has become secondary to other industries in the city. Michelle’s passion for social media has led her to create a space for those in the social media industry to connect, engage, and resurrect the sense of community around social media in Toronto.
ABOUT MICHELLE PINCHEV (@CityByHeart)
Social media expert, community builder, blogger and entrepreneur, Michelle Pinchev can now add event producer to her credits as Executive Director of SMWi Toronto. The passionate driver behind bringing Social Media Week back to Toronto, Michelle also runs a boutique social media agency in King West called Pinch Social. In her spare time, she documents her explorations of architecture, history, arts and culture in the city online as CityByHeart.
She has a proven track record of leveraging social media, digital content, paid media and other strategic digital marketing tactics to engage with the public, raise brand awareness and help organizations meet their strategic objectives.