What’s Happening: Day One
8:55-9:20am: Opening Remarks & Social Media Trends from Pinch Social
9:20-10:00am: David Beebe
10:00-10:45am: Laura Pearce (Twitter Canada)
11:00-11:30am: Michael Landsberg & Matt Galloway
11:30-12:30pm: Jordan Sheridan of Microsoft
12:30-1:30pm: Networking Break
1:30-2:15pm: Bruce Croxon interviews Diply Co-Founders
2:15-3:00pm: Gregory Galant of the Shorty Awards
3:00-4:00pm: Claudia Oshry aka Girl With No Job
4:00-4:30pm: Kirstine Stewart
7:30- 11:00pm: Official Opening Night Party
9:20am, David Beebe – “Publishing at the Speed of Culture”
Consumers now control when, where, and how they interact with brands — especially on social media — yet so many brand marketing and communications strategies still operate in a M-F, 8-5 mentality. In an always on world, where consumers are creating, consuming, and curating content 24/7, brands need to be there right along with them. In this presentation, David Beebe will discuss the rapidly changing media and marketing landscape, how branded content and storytelling can win the hearts, minds and wallets of next gen consumers, and take you inside several social media brand command centers that he’s built for brands around the world.
10am, Laura Pearce – “Unpacking the Impact of Influencers”
Join this lively discussion on the positive impact of influencers to extend reach, enhance engagement and drive impact for your integrated marketing campaigns.
Nearly 40% of surveyed Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer. That research also found that those who use Twitter trust creators nearly as much as their own friends. Find out how influencers can drive ROI for your marketing campaigns by joining a panel discussion featuring a prominent Canadian influencer, a leading brand and a creative agency. Learn best practices and what works to ensure success with influencer marketing.
11:00am, Michael Landsberg with host Matt Galloway – “#SickNotWeak: Michael Landsberg on Community, Authenticity and the Life-Changing Power of #Hashtags”
Michael Landsberg, one of the best-known personalities in Canadian broadcasting and one of Canada’s leading advocates for mental health awareness, sits down with CBC media personality Matt Galloway on Social Media Week Toronto’s main stage to discuss his online movement, #SickNotWeak, and the transformative power of authenticity in social media.
In 2009, Landsberg began using the hashtag #SicknotWeak on Twitter to encourage discussion around mental health and create a forum for those needing help. The hashtag took on a life of it’s own, drawing celebrity sports figures and everyday people alike into the conversation, and ultimately morphed into a movement that gave a new tone and voice to the conversation around mental health in Canada.
In 2016, SickNotWeak was formally launched as an online community for people struggling with mental illness either personally or as a supporter. That same year, Facebook Canada partnered with Landsberg as part of their rollout of Facebook Live to help launch his #SickNotWeak video series. Landsberg is now a prolific video blogger. His #Landsblog videos, in which he talks candidly about mental illness to his growing legion of dedicated followers, have garnered hundreds of thousands of views and engagements across Facebook, Twitter and Youtube.
Social media has been a key enabler and force in driving the fight against mental health stigma. Talking about depression, anxiety and suicide in an unconventional manner (often injected with large doses of dark humour), Michael credits the honesty, authenticity and relatability of his style for bringing new voices and audiences into the online conversation.
11:30am, Jordan Sheridan – “Microsoft: “ArchiTECHing” the Modern World of Work”
A new culture of work is emerging – a world where employees have new expectations for how and why we work. For the first time in history, there are five generations in the workforce, creating an increasingly diverse culture. From cafes to corporate offices, Canadian employees are demanding mobility and are increasingly becoming selective with the modern devices they choose to be productive. Social networks have also changed the way we communicate, and have increased transparency across businesses at any given time. It’s fast paced, and it’s not slowing down. How can businesses create a modern digital workplace? How do you inspire an increasingly diverse workforce to transform engagement, encourage innovation and collaborate without geographical or physical boundaries? In this session, join Microsoft’s Jordan Sheridan as he shares how to unlock the Modern Digital Workplace.
1:30pm, Bruce Croxon, Dean Elkholy & Taylor Ablitt – “BNN “The Disruptors” Host Bruce Croxon Fireside Chat with Diply Co-Founders”
In this session, Bruce Croxon of BNN’s The Disruptors sits down with Diply Co-founders Dean Elkholy and Taylor Ablitt for an exclusive Social Media Week fireside chat.
2:15pm, Gregory Galant – “Shorty Awards: How to Make Award-Winning Work”
Gregory Galant, the cofounder of The Shorty Awards, will take Social Media Week Toronto attendees through a showcase of Award-winning campaigns, content and creators. In this interactive presentation featuring video and content examples, attendees will hear the Shorty Awards conception story and learn what it takes to win an award.
3:00pm, Claudia Oshry – “Interview with Instagram Mega-Star @GirlWithNoJob”
As part of our opening day special event at CBC’s Glenn Gould Studio theatre, Claudia Oshry, better known by her instafamous alter ego “Girl with No Job” will sit down with SMW Toronto to talk candidly about her amazing journey, the secrets to her success and the ins and outs of working with major global brands and the world’s top Millennial influencer. Audience will have the opportunity to ask questions during Q&A.
4:00pm, Kirstine Stewart – “Ready to Lead: Cultivating an Innovative Work Culture with Kirstine Stewart”
Kirstine Stewart joins us for a special keynote and conversation to close out our Opening Day of Social Media Week.
Join us for a celebration like no other as we kick-off Toronto Social Media Week with music, drinks, light refreshments and lots of #selfies!