3 Must-See Onstage Conversations to Catch at #SMWTO 2018

1. Onstage Conversation with “Meme Queens” @mytherapistsay

Instagram megastars and Toronto’s very own “Meme Queens” Lola Tash and Nicole Argiris are the comedic geniuses behind @MyTherapistSays.  Their Instagram feed is renowned for featuring some of the best, tag-worthy social media content on the internet, as seen by their audience of over three million engaged followers.

These Shorty-Award Nominated millennial mavens have been featured in Vogue, Elle, Cosmopolitan. This year, Lola Tash and Nicole Argiris will take the #SMWTO stage to talk about the latest trends in social, mental health and more.

2. How to Win at Social Media with Mobile Photography 

It’s more important than ever for every brand, whether personal or professional, to establish a captivating presence on social media.  Photography plays a pivotal role in that.

In this workshop, Wendy Wei, the social media lead at Pexels, will share how the brand has grown their Instagram following by 400% in the past few months. Plus, Wei will share the tips and tricks on how you can create incredible content just by using your phone.

3. DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist

Toronto is home to some of YouTube’s top influencers and creators.

Hear from the creative geniuses and the self-made YouTube stars that have leveraged the powerful medium of video to inspire and empower over millions of subscribers around the world. Panelists will include:

The Sorry Girls 

The Sorry Girls are two twenty-something best friends adored by millions as they make photo and video content featuring home decor, DIY, and design.

Becky Wright and Kelsey MacDermaid started their creative journey together in 2010 when they met at university and dubbed themselves as The Sorry Girls for their new trailblazing YouTube channel. The name came about as a play on the stereotypical Canadian saying “sorry” way too frequently. They started their YouTube channel to teach young women like themselves how to make cute and unique Halloween costumes on a budget. They didn’t know what their channel would be or where it would go when they started, but it has turned into a creative, inspiring, and money-saving lifestyle that they are thrilled to help others lead.

Amanda Rach Lee

Amanda Lee is a 20-year-old Artist and YouTuber from Toronto, Canada. In 2013, She launched her YouTube channel, youtube.com/AmandaRachLee, where she teaches people to embrace art & creativity through doodling, journaling, and calligraphy. Since launching her channel, she has gained 1 million subscribers and 40 million channel views.

Icing Artist

Laurie Shannon is a self-taught cake decorator and the star of The Icing Artist, one of the fastest growing food based YouTube channels in the world!

With a knowledge and style of cake decorating inspired by her inner foodie, Laurie creates mesmerizing desserts in a way that is achievable by even a novice home baker! Constantly reinventing cakes and playing off (and poking fun at!) trends, there is always something new and exciting on The Icing Artist! Before YouTube, Laurie went to school to be a licensed cabinet maker to later decide she’d rather build cakes then cabinets!

After working at a few local bakeries, she took the knowledge and experience to YouTube. Thus, The Icing Artist was born! Five years later, she has half a billion global views, over 3 million followers across social media and was one of this year’s nominees for a Streamy award!

In this talk you’ll learn:

  • Insider tips on how to grow your (or your brand’s) YouTube channel
  • How to create more engaging videos that rank higher on YouTube
  • The best practices on brand partnerships and YouTube stars


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