What’s Happening at Day One of SMWTO 2018


8:00 – 8:45 AM: Registration & Networking
9:00 – 9:15 AM: Opening Remarks – Michelle Pinchev
9:15 – 10:00 AM: Goldie Chan
10:00 -10:35 AM: Jason Hsiao
10:45 – 11:20 AM: Steve Buors
11:20 – 11:35 AM: Hannah Alper
11:35 AM- 12:15 PM: Hannah Alper& Bee Quammie
1:00-1:50 PM: Lola Tash & Nicole Argiris
1:50-2:30 PM: Laura Pearce
2:30 -3:15 PM: Michael Brito
3:30-4:15 PM: Nina Sudra
7:30-9:30 PM: Opening Party at The Thompson Hotel

9:00 am

Michelle Pinchev:  “Opening Remarks: A Look at Social Media in 2018 & Beyond” 

To kick off Social Media Week, let’s take a look back at the top Social Media events, trends and headlines in 2018 with Pinch Social founder and Social Media Week Executive Director Michelle Pinchev. What lies ahead in 2019 for social media? Stay tuned.

9:15 am

Goldie Chan: ”Unpacking the LinkedIn Influencer” 

There is no one better to unpack the LinkedIn influencer than Goldie Chan herself. Known as the “Oprah of LinkedIn”, Goldie Chan is the producer behind the top-performing content on LinkedIn Video. Her channel, #DailyGoldie, is LinkedIn’s longest-running original daily video channel. Whether you’re bringing Goldie Chan’s secret LinkedIn tips back to help with a client, or to cultivate your own LinkedIn network, you won’t want to miss out of this energizing chat.

10:00 am 

Animoto, Jason Hsiao: “Video is Changing Everything: How to Stand Out on Facebook and Instagram” 

In the ever-evolving world of video marketing, there are three key strategies successful business owners and video marketers swear by. We’ve created a roadmap that fosters creativity, connection, and community. In this presentation, Jason Hsiao cuts to the chase to show us exactly what methods lead to success in video today. Whether you’re just getting started with video marketing or looking for ways to take your game to the next level, these tried and true approaches will help elevate your video marketing game. Figuring out where to start can be a challenge. Luckily, this chat will steer you in the right direction.

10:45 am

Steve Buors: “Moving beyond metrics: How to deliver tangible results using Facebook and Instagram”

We all know social media marketing is a major opportunity. The problem is, many companies are barely scratching the surface of what social media can do to actually get people into their stores – be they physical or virtual. In many cases, digital campaigns are set up to drive “activity” metrics like impressions, clicks, and click-through-rates instead of doing what they are supposed to – which is to drive sales!

During this fun and entertaining session, we will share learnings from our experience with more than 200 brands in 20 countries to show you how you can connect social media marketing to real-world store traffic and revenue generation. As a special feature, we will walk through a case study where we worked with M&M Food Market to implement an innovative social media strategy across the company’s more than 360 locations to drive measurable on-the-ground sales.

During this session, you will learn how your organization can:
Turn digital activity into online and offline sales.
Use real-time mobile location.
behavioral advertising to drive foot-traffic and sales.
Quickly implement social best practices within your company.

11:20 am

Hannah Alper: “Social Media Activism”

Hannah Alper is a Canadian activist, blogger, and motivational speaker who addresses issues such as the environment, anti-bullying, and social justice. Hannah has traveled North America as a motivational speaker and works with non-profit organizations such as the World Wildlife Fund, Bystander Revolution, We Day, and Free the Children. Join us for an inspiring and insightful talk from this young activist, speaker, and digital maven.

11:35 am

Hannah Alper & Bee Quammie: “Panel Discussion: Social Media for Social Good” 

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum. We all know the power of the hashtag; #MeToo #TimesUp #BlackLivesMatter etc. but what power do these hashtags really hold in regard to turning this passion for change into real action? Join this panel discussion on how we can ignite social change through the use of social media and how we can transform hashtag movements into real social change.

1:00 pm

Lola Tash & Nicole Argiris: “Onstage Conversation with “Meme Queens” @MyTherapistSays”

Instagram megastars, Toronto’s very own “Meme Queens” Lola Tash and Nicole Argiris are the comedic geniuses behind @MyTherapistSays – know for curating and creating some of the social media’s most hilarious, timely and topical content for which they’ve amassed over three million followers. These Shorty-Award Nominated millennial mavens have been featured in Vogue, Elle, Cosmopolitan and this year they’ll take the #SMWTO stage to talk the latest trends in social, mental health and more.

1:50 pm

Laura Pearce: “Twitter Canada: The Power of Purpose”

In our digitally connected age, it’s a challenge for brands to cut through with credibility. Add a robust news cycle, heated political climate and multiple transformative civil rights movements like #MeToo and #MarchForOurLives – and it’s harder to stand out. Brands cannot be tone-deaf to what’s happening in the world as consumers are increasingly turning to companies to step-up and stand for something meaningful. Join Laura Pearce, Head of Consumer Marketing at Twitter Canada, as she showcases creative and marketing leaders who have answered the call for their brand to have a bigger purpose and have mastered the elusive balance between taking a stand while not choosing a side. Pearce will discuss why purpose matters, how it informs marketing and the way it’s been received by core audiences.

2:30 pm

Michael Brito: “Data-Driven Storytelling in Social”

Michael Brito is a two-time published author, TEDx Speaker and Executive Vice President, Digital & Technology at ZENO Group. Joining us from the San Fransico Bay Area, Michael Brito has worked with brands like Hewlett Packard, Yahoo, and Intel building online communities “before social media was even a thing.” Micheal Brito has published content in publications like Entrepreneur, Forbes, Adweek, and many others.

3:30 pm

Nina Sudra: “VICE Canada: Behind the Scenes”

VICE is a multiplatform company rooted in digital presence.

How did a company that started as a magazine achieve scale to such an influential audience? What are the tactics that VICE has used to create such a highly engaged audience over time? How does VICE get past some of the barriers that brands face when their audience stops growing? How do you carry a message, whether it’s branded or not, through a media company’s existing ecosystem?

Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture. Join us as she takes us through the media and content distribution perspective of marketing, and behind the success of VICE Canada and Daily VICE, Canada’s most-watched digital social show.

7:30 pm

Opening Party at The Thompson Hotel

We’ll end off SMWTO day one with an opening day party at The Thompson, Toronto’s best luxury hotel. Enjoy the chance to let loose with fellow festival attendees, chat social trends, and network with Toronto’s most socially influential media users. So, grab a friend and a cocktail and we’ll see you!

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