Monday, November 16th | 12:00 pm
Connecting Through the Camera with Snapchat & Tim Hortons
Tuesday, November 17th | 12:00 pm
Evolve Your Strategy: Three Mega Marketing Trends to Outperform your Competition with LinkedIn, moderated by Pinch Social
Wednesday, November 18th | 12:00 PM
Race, Representation & Raising Your Voice on Social Media: George Sully in Conversation with CBC Toronto’s Dwight Drummond
Wednesday, November 18th | 1:00 PM
#SkipTheRinse Pledge: Leveraging Creator Communities for Good with TikTok & Reckitt Benckiser
Thursday, November 19th | 12:00 PM
What’s Now, What’s Next: Twitter insights into consumer behaviour today and tomorrow with Twitter Canada & Pinch Social
Friday, November 20th | 12:00 PM
How to Build Real Connection and Community into Your Marketing & PR Strategy with Meltwater & Mackage
Monday, November 16th | 12:00 PM
Snapchat: Connecting Through the Camera
With over 180M people engaging with augmented reality every day on Snapchat, the camera offers brands entirely new ways to deliver immersive, useful and fun experiences. Tim Hortons, Canada’s well-loved restaurant chain, has been an early and innovative adopter of camera marketing. Join Snapchat’s Canadian Creative Strategy Lead, Matthew Shore in conversation with Youri Hollier, Director, Digital and Social at Tim Hortons Canada as they discuss how the camera connects brands to the Snapchat Generation.
Join us at Tim Hortons for this session. Don’t worry, you won’t need to leave your desk. Bring the magic of Augmented Reality Lenses to your live streams and video chats on PC & Mac. You can download Snap Camera here and search for Tim Hortons.
Tuesday, November 17th | 12:00 PM
LinkedIn: Evolve Your Strategy: Three Mega Marketing Trends to Outperform your Competition
LinkedIn leaders Diana Luu and Jeff Lancaster will share with you how you can recalibrate your marketing strategy by outlining the key macro-trends you can count on for the next decade.
Wednesday, November 18th | Session I | 12:00 PM
CBC Toronto: Race, Representation & Raising Your Voice on Social Media: George Sully in Conversation with CBC Toronto’s Dwight Drummond
Over the past year, in addition to COVID19, 2020 saw the rise of what many are calling a Racial Pandemic. Civil unrest on the ground translated to online activism, the resurgence of #BLM, the #BlackOutTuesday movement and many others. Amid the unrest, Black voices have emerged to help shine a light on key issues, and put forth solutions to bridging gaps in equity and representation. George Sully and Dwight Drummond – two prominent figures in Toronto, will sit down to talk about representation, activism (such as the 15 percent movement), and more through a social-first lens, while exploring what brands and businesses need to know to navigate this social climate.
Wednesday, November 18th | Session II | 1:00 PM
TikTok: #SkipTheRinse Pledge: Leveraging Creator Communities for Good