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Virtual Conversation Series | Schedule-at-a-Glance
Schedule
Monday, November 16th | 12:00 pm
Connecting Through the Camera with Snapchat & Tim Hortons
Tuesday, November 17th | 12:00 pm
Evolve Your Strategy: Three Mega Marketing Trends to Outperform your Competition with LinkedIn, moderated by Pinch Social
Wednesday, November 18th | 12:00 PM
Race, Representation & Raising Your Voice on Social Media: George Sully in Conversation with CBC Toronto’s Dwight Drummond
Wednesday, November 18th | 1:00 PM
#SkipTheRinse Pledge: Leveraging Creator Communities for Good with TikTok & Reckitt Benckiser
Thursday, November 19th | 12:00 PM
What’s Now, What’s Next: Twitter insights into consumer behaviour today and tomorrow with Twitter Canada & Pinch Social
Friday, November 20th | 12:00 PM
How to Build Real Connection and Community into Your Marketing & PR Strategy with Meltwater & Mackage
Session Details
Monday, November 16th | 12:00 PM
Snapchat: Connecting Through the Camera
With over 180M people engaging with augmented reality every day on Snapchat, the camera offers brands entirely new ways to deliver immersive, useful and fun experiences. Tim Hortons, Canada’s well-loved restaurant chain, has been an early and innovative adopter of camera marketing. Join Snapchat’s Canadian Creative Strategy Lead, Matthew Shore in conversation with Youri Hollier, Director, Digital and Social at Tim Hortons Canada as they discuss how the camera connects brands to the Snapchat Generation.
Join us at Tim Hortons for this session. Don’t worry, you won’t need to leave your desk. Bring the magic of Augmented Reality Lenses to your live streams and video chats on PC & Mac. You can download Snap Camera here and search for Tim Hortons.
Tuesday, November 17th | 12:00 PM
LinkedIn: Evolve Your Strategy: Three Mega Marketing Trends to Outperform your Competition
LinkedIn leaders Diana Luu and Jeff Lancaster will share with you how you can recalibrate your marketing strategy by outlining the key macro-trends you can count on for the next decade.
Wednesday, November 18th | Session I | 12:00 PM
CBC Toronto: Race, Representation & Raising Your Voice on Social Media: George Sully in Conversation with CBC Toronto’s Dwight Drummond
Over the past year, in addition to COVID19, 2020 saw the rise of what many are calling a Racial Pandemic. Civil unrest on the ground translated to online activism, the resurgence of #BLM, the #BlackOutTuesday movement and many others. Amid the unrest, Black voices have emerged to help shine a light on key issues, and put forth solutions to bridging gaps in equity and representation. George Sully and Dwight Drummond – two prominent figures in Toronto, will sit down to talk about representation, activism (such as the 15 percent movement), and more through a social-first lens, while exploring what brands and businesses need to know to navigate this social climate.
Wednesday, November 18th | Session II | 1:00 PM
TikTok: #SkipTheRinse Pledge: Leveraging Creator Communities for Good
With two main goals – increasing product awareness and changing behaviour around the pre-rinsing dish habit through the #SkipTheRinse pledge – the two teams created a content series by collaborating with a group of TikTok creators from diverse backgrounds, family structures and households that had meaningful connections to cooking, cleaning, and sustainability. The creators were given the freedom to produce videos showing how they #SkipTheRinse through the lens of their own unique lifestyles.
In this fireside chat, the audience will learn about the TikTok ad solutions used for the campaign and both the key metrics used to measure the campaign and results that were achieved. The session will end with the two executives discussing best practices for working with the TikTok creator community and why authenticity should matter to brands, now, more than ever.
Thursday, November 19th | 12:00 PM
Twitter: What’s Now, What’s Next: Twitter insights into consumer behaviour today and tomorrow
Every Tweet you see right now is coming from a significant moment in human history that we’re all living through – and the collective conversation tells us a lot about what’s happening and what will come next. In this session, we’ll look at 7 behaviours or states affecting consumers in 2020, based on in-depth research analyzing billions of Tweets from 2016 and comparing Tweet patterns and volumes from pre-COVID to now, and what it tells us about what’s to come in 2021.
Friday, November 20th | 12:00 PM
Meltwater: How to Build Real Connection and Community into Your Marketing & PR Strategy
What 2020 has taught us is that every marketer and PR professional needs to be able to think on their feet. Budgets are not secure, marketing channels are in flux, and we are forced to rethink the way we engage consumers. When COVID-19 arrived, Michèle Barmash, Head of Global Communications at Mackage, was quick to rethink her strategy despite the uncertainty. Join us on November 20 as we discuss with Michèle how she turned challenges into possibilities, and made building trust and connection with customers a priority.