Toronto’s Social Media Week

Social Media Week Toronto (#SMWTO), independently organized by Pinch Social, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city, (November 3 – November 6, 2020) along with cities around the world including London, Zurich, Manila, Holland, and many others.

Toronto’s Social Media Week is independently organized by Pinch Social Inc., under the leadership of Social Media Strategist Michelle Pinchev, along with a dedicated team of staff, partners, advisors and volunteers.

Pinch Social is a boutique social media and content marketing agency based in downtown Toronto providing social media management, creative content, strategy, training and consulting to organizations, as well as event production services.

SMWTO18 Volunteer 2
Podcast Panel 2018
Goldie Keynote 2018
Glen Gould Audience 2018

Social Media Week is a leading worldwide conference that brings together thought leaders and practitioners to explore how social media and technology are changing business, society and culture around the world. SMW hosts conferences on six continents, including Europe, North America, South America, Africa, Australia and Asia.



With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. Our audience is made up of:

  • C-Level executives
  • Mid-senior level marketing executives
  • Digitally focused enterprise professionals
  • Technology entrepreneurs and founders
  • Media and publishing executives
  • Bloggers and social media influencers

Represented businesses span many industries from finance to telecommunications, consumer goods, and tech. These businesses range from the world’s largest corporations and high-profile brands to NGOs, local and growing organizations, and media, including traditional and online.

Last year, #SMWTO featured over 80 speakers including media, top influencers and thought leaders across industries including sports, entertainment, finance, telecom, tech & more.


SMW Toronto takes place at multiple venues around the downtown core, with the majority of content taking place over 2 full “conference” days at a large theatre venue (e.g. TIFF Bell Lightbox or CBC Glenn Gould Studio) with networking, exhibit areas, etc. Other past venues include Twitter Canada, Google, YouTube Space, Shopify, the Thompson Hotel, the Spoke Club and countless others.

Our programming unfolds over multiple days during the week of November 3 – 6, 2020 including:

  • Parties & Special Events
  • Masterclass Workshops
  • Keynote Talks
  • Panel Discussions
  • Installations & Custom Experiences
  • Exhibitor Booths & more
2019 Locations:

Our 2 mainstage event days (Tuesday, November 3rd & Wednesday, November 4th) will take place at CBC Glenn Gould Studio, located at 250 Front St W, Toronto, ON M5V 3G5.

Additional venues will be announced during the weeks leading up to the event.

  • 500+ attendees at SMW events (and growing)
  • #SMWTO trending nation-wide
  • 30+ million impressions on social media
  • 80+ speakers over 3 days of core programming
  • 50+ media mentions in mainstream news and blog coverage around the event
  • 6+ million traditional media impressions
  • Sold out tickets for all SMW core programming and events