Meet the Advisory Board

Social Media Week Toronto is hosted and organized by Pinch Social, Toronto’s leading boutique Social Media agency.

The below individuals act as advisors to #SMWTO Executive Director, Michelle Pinchev. They provide invaluable wisdom and support around programming, content, speakers, partnerships and promotion.

We are grateful to the dedication and commitment of this group!

Michelle Pinchev

Executive Director, Social Media Week Toronto + Founder, Pinch Social

Pinch Social


Casie Stewart

Director, Speaker, Social & Digital Pioneer

Jamie Michaels

Head of Brand Strategy, Twitter Canada

Chris Tait

Founder & Partner, Resonator Agency Inc.

Richard Peirce

Founder & Partner, Resonator Agency Inc.

Camille Kennedy

VP, Growth & Innovation

David Beebe

Emmy-winning Producer + Brand Storyteller

Jeremy Singer

Content Marketer, Social Strategist

Steven Branco

Editor in Chief & CCO, Swagger Magazine

Dan Fricker

Social Media Lead, Shopify & Instructor, UofT

Martin Waxman

President, Martin Waxman & Communications Chair, PRSA Counselors Academy

Deborah Weinstein

President, Strategic Objectives

Tawny Dhaliwal

Community Manager, BrightLane Inc.