Social networks are the new norm, and traditional marketing is failing in today’s digital, always-on culture where businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead. This presentation will reinforce that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to, they want to be engaged.
Carlos Gil | Author, Entrepreneur, & Founder at Gil Media Co.
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino-American, Gil’s work has been featured by CNNMoney, Harvard Business Review, Inc., Entrepreneur Magazine and Social Media Examiner. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.