In this panel session, we sit down with three incredible Canadian brands that are challenging and disrupting their respective industries: Endy, Knix and Mejuri.
All three act as shining examples of brands that leveraged social media to develop and deepen relationships with customers.
Whether through influencer/ambassador relations, mission-based campaigns or innovative community management, all three brands have done an exceptional job of connecting with their audiences and customers in a way that has driven transformative business results.
Michelle Adams | Director of Brand Marketing at Knixwear
Michelle Adams is an experienced and passionate marketing professional with a proven track record working with young companies, leading their marketing teams through extreme growth. She started her career in Marketing Communications and Event Management with WE, followed by joining the team at Freshii as one of their first marketing hires pre-IPO, where she led all verticals of marketing, PR and creative for over three years. Most recently, Michelle was brought on to lead Brand at Knix. As an expert in brand strategy, partnerships and social media marketing, Michelle is tasked with making more people fall in love with Knix through innovative brand campaigns and storytelling content opportunities that continue to fuel Knix’s rapid growth and market expansion.
Aila Morin | Director of Brand Marketing at Mejuri
After completing her B.A. in Sociology at UBC, Magna Cum Laude, Aila become Director of Marketing at a fashion technology company at age 23. In 2016, given her proven track record, drive for strategic planning and aptitude to inspire dialogue amongst millennials, Aila was Mejuri’s first marketing hire, and has been part of the growth from 6 to 175 people. She has since built and manages a rapidly growing brand marketing team, and continues to develop go to market plans and brand campaigns that contribute to Mejuri’s incredible 4x year over year growth.
Sarah Feldman | Director, Marketing & Strategic Communications at Endy
Sarah Feldman (@sarahjfeldman) is a passionate, creative, and results-driven marketing pro with a diverse background in public relations, growth marketing, and strategic communications. An innovator in digital PR, Sarah has built numerous cross-channel influencer programs with proven ROI, and has grown Endy’s influencer network into one of Canada’s largest and most effective roster of content creators. A firm believer that great PR is measurable PR, Sarah takes pride in developing influencer content and communications plans that boost brand affinity and awareness, while also driving dollars.