If you’re expecting AI to arrive with fanfare, you’re looking at it the wrong way because it’s already here. Whether it’s recommendations from search, natural language generation, the Internet of Things, or deepfake videos, we’re interacting with AI all the time. How can you use these new technologies effectively in your practice? What are some of the ethical considerations? How can the explosion of data lead to new metrics and KPIs? Dr. Alex Sevigny and Martin Waxman will explore artificial intelligence, deep learning, and the rise of the smart machine in this lively and informative session.
Martin Waxman | CMO at Spin Sucks & Social Media Prof
Martin Waxman is a digital communications strategist, leads social media workshops, and conducts AI research. He’s the co-founder of three PR agencies, president of a consultancy, and CMO of Spin Sucks.
Martin is also a LinkedIn Learning author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
Martin teaches social media and digital marketing in the McMaster-Syracuse MCM program, at the Schulich School of Business, and at Seneca College. He developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies, where he teaches a course on digital reputation management. He regularly speaks at conferences and events across North America.
Martin has a Master of Communications Management from McMaster-Syracuse Universities. He has published two books of fiction and an ebook on multimedia storytelling. Connect with Martin on Twitter, @martinwaxman.
Dr. Alex Sévigny | Associate Professor of Communications Management at McMaster University
Alex is associate professor of communications management at McMaster University, where was director of the MCM program for eight years, leading the program to become Canada’s premier master’s degree for communicators and creative professionals. He has worked as a data-driven communications, management and strategy consultant since 2003 with significant experience in politics, technology, health care and government. He is Principal at silmaril.com.