Paid social sits at the intersection of marketing, advertising, and technology. Advances in technology (particularly in data and measurement) are creating revolutionary opportunities in paid social for business, brands, and for everyone here as marketers. As a long-standing Canadian advertising partner with most major paid social platforms, we’ll be sharing our insight into the evolution of the paid social industry to where it is today. We’ll specifically focus on new opportunities to measure and optimize towards real business outcomes in an omnichannel world and how that creates both accountability and opportunity for marketers.
Paul Van Winssen | Vice President, Strategy & Business Development at AdParlor
Paul is an advertising technology executive and startup leader with deep expertise in paid social advertising. Paul has spent over 6 years as an executive at AdParlor leading numerous teams and divisions. Currently, he oversees business development, tech partnerships, and overall company strategy. AdParlor helps digitally savvy brands and advertisers generate real business outcomes from paid social advertising on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and LinkedIn.
Sarah Bondoc | Director, Media Buying & Campaign Management at AdParlor
Sarah Bondoc is an experienced, passionate, data- and results-driven marketing professional with a background in performance marketing. Currently, she manages a rapidly growing team of social performance marketers at AdParlor, a Fluent company. In her role, she enjoys learning about new technologies and formulating paid social strategies that generate real business outcomes for some of the world’s biggest brands and agencies.