The Voice of The Raptors: A Conversation with MLSE’s Matt Tierney

Panels & Conversations
Nov 12, 2019 4:30 PM
Hosted By Toronto Raptors
Glenn Gould Studio | 250 Front St W

In this candid onstage conversation, we’ll explore the unique challenges of storytelling and community management for a brand narrative that can be unpredictable and, at times, polarizing. Matt will discuss the importance of staying true to your personal voice and true to the brand story, even when competing influences arise (internal and external, as well players, fans and media).

We’ll learn what happens when a brand’s digital team deeply immerses itself in the culture and day-to-day lives of its key stakeholders – in this case, world-famous NBA players – and how that translates into a winning social media strategy.

Attendees are encouraged to come with questions for our audience Q&A portion.


Matt Tierney | Managing Editor Team Content for the Toronto Raptors

As the Digital Content Manager for the Toronto Raptors/MLSE, Matt Tierney is pretty much the voice of the Toronto Raptors online. A former athlete with a bad back, Matt channeled his love for the game into a career as a digital content curator and producer, having previously worked with the NHL and Canwest Global. 

When he’s not rewatching The Wire or The Sopranos (for the 4th or 5th time, respectively), or Tweeting about Liverpool FC, this #dogdad and self-proclaimed movie/TV nut is likely on the road, travelling with the Toronto Raptors – getting to know the players on a personal level and giving fans across the GTA and beyond a window into their exciting world.  

Moderated by Jeremy Singer | Strategy Director, We Are Social 

Jeremy Singer is the Strategy Director at We Are Social’s debut office in Canada. We Are Social is a global, socially-led creative agency that believes in people before platforms, and the power of social insight to drive business value.
As a marketing and advertising planner, Jeremy’s passion is helping brands craft exciting ways to connect with consumers through meaningful audience-experiences. Previously, he spent time leading client communication strategies at Citizen Relations and Cossette, working with brands such as Destination Canada and Canopy Growth — including the social launch of Seth Rogen’s cannabis company, Houseplant. Jeremy also spent time at Twitter Canada helping drive audience growth for the global curation team.