In this candid onstage conversation, we’ll explore the unique challenges of storytelling and community management for a brand narrative that can be unpredictable and, at times, polarizing. Matt will discuss the importance of staying true to your personal voice and true to the brand story, even when competing influences arise (internal and external, as well players, fans and media).
We’ll learn what happens when a brand’s digital team deeply immerses itself in the culture and day-to-day lives of its key stakeholders – in this case, world-famous NBA players – and how that translates into a winning social media strategy.
Attendees are encouraged to come with questions for our audience Q&A portion.
Matt Tierney | Managing Editor Team Content for the Toronto Raptors
As the Digital Content Manager for the Toronto Raptors/MLSE, Matt Tierney is pretty much the voice of the Toronto Raptors online. A former athlete with a bad back, Matt channeled his love for the game into a career as a digital content curator and producer, having previously worked with the NHL and Canwest Global.
When he’s not rewatching The Wire or The Sopranos (for the 4th or 5th time, respectively), or Tweeting about Liverpool FC, this #dogdad and self-proclaimed movie/TV nut is likely on the road, travelling with the Toronto Raptors – getting to know the players on a personal level and giving fans across the GTA and beyond a window into their exciting world.
Moderated by Jeremy Singer | Strategy Director, We Are Social