“Accepting that people dislike advertising isn’t a negative thought—it’s a realistic one.” Most pieces of branded content make the mistake of disguising traditional advertising as storytelling. To break through to audiences, brands need to think differently about how they produce branded content, and how it fits within their content ecosystem. In this session, the team from Blue Ant Plus guides you through their learnings on what makes a piece of branded content truly unskippable.
Matthew Manuge | Creative Director at Blue Ant Plus
A creative storyteller with 10+ years of experience, Matthew feels privileged to have collaborated with some of Canada’s most recognizable brands. Before his foray into marketing, he worked in film & television, which greatly influenced his approach to storytelling. In 2016, Matthew was named one of Marketing Magazine’s Top 30 Under 30.
Adam Main | Managing Director, Operations at Blue Ant Plus
Adam has spent the last five years at Blue Ant running operations for the social media and branded content teams. His background as an Engineer and MBA drive him to be obsessive about program efficiency and campaign optimization. Fun Fact: He belongs to the small group of societal outcasts that willingly admit to loving Excel.