LinkedIn’s B2B (and B2C) Marketing Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.
Jeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM, Catalyst, 24/7 Real Media and Rainforest Digital. Jeff is also the Secretary of the Board of Directors for the IAB Canada.