Pinch Social founder and Executive Director of Social Media Week Toronto, Michelle Pinchev will take us through some of the top social media moments of 2019 – in Canada and around the world. Laugh and cringe as we look back at the top fumbles, scandals, and memes, and relive some of our best and proudest moments as marketers, media and Canadians. The session will set the stage for #SMWTO and what to expect in the week to come.
Michelle Pinchev | Founder of Pinch Social and Executive Director of Social Media Week Toronto
Bringing a decade of experience in communications, marketing, and social media, Michelle Pinchev is a leader in the social media space. A social media strategist, consultant, and trainer, Michelle is currently the Executive Director and producer of Toronto’s Social Media Week as well as the founder of Pinch Social, a boutique social media agency. She is an award-nominated marketing professional, speaker, and writer, having participated in over a dozen industry forums. She has contributed to publications such as Marketing Mag (Strategy Online) and appeared on programs such as CBC’s Metro Morning. Noted for her expertise in social media trends, Michelle has been quoted or featured in media such as Forbes, the Globe and Mail, 24 Hours Toronto, Notable, NOW and others.
While leading Pinch Social, Michelle has led the charge developing social strategies for a wide range of companies in areas such as media and entertainment, not-for-profit, finance, technology, healthcare, food and beverage, consumer goods and professional services.