Paid Social in 2020: What Marketers Need to Know *All Access Exclusive; Limited Space – RSVP Only*

Panels & Conversations
Nov 14, 2019 6:30 PM
Hosted By BrainStation Toronto
BrainStation Toronto | 460 King St W

For this All Access, RSVP-only exclusive, we’ve partnered with BrainStation Toronto to host a panel discussion on Paid Social trends and best practices, featuring leading industry experts from top companies and thought leaders in Toronto’s Social Media space.

Speakers include Facebook Canada, AdParlor, Twitter Canada and Shopify.  

Light refreshments will be provided by BrainStation Toronto. 

Our discussion will explore: 

  • Campaign Effectiveness – New ad platform features and best practices to achieve better campaign results
  • Paid Social Trends – The latest strategies and tools that will shape the way paid social campaigns will be executed in the future
  • Real Examples – Participants will share stories that unpack both successes and failures in campaign execution
  • Audience Discussion – Come prepared with your most pressing paid social questions! 

Note: Spaces are limited to 50 spots for SMWTO All Access Passholders. RSVP Will open on Friday, November 8th (RSVP Link will be sent to All Access Passholders exclusively, via email) and spots will be available on a first-come, first-serve basis.

Sponsored by BrainStation:


Francesca Saraco, Social Media Producer | Shopify

Francesca is a Toronto-based social media strategist, content creator and educator. She is currently a Social Media Content Producer at Shopify. She also a Lead Instructor at BrainStation Toronto. Prior to Shopify, she held positions at GRIP Limited, Grey and Isaac Reputation Group. Francesca is also founder of Shortgirl Shortbread, a charitable initiative supporting the Heart & Stroke Foundation in memory of her father.


Neil Mohan, Creative Agency Partner | Facebook Canada 

Neil’s career focus of building engaging moments for millions of people started writing books about the Internet at the age of 16 and now many, MANY years later comes to life as Creative Agency Partner at Facebook in Toronto, working with some of Canada’s top creative talent to enable impactful creativity on Facebook, Instagram and Messenger. Neil is an enthusiastic believer in the power of creativity and technology to solve problems together and that there has never been a better time to have an idea, as creators and agencies continue to prove every day. Previous roles have included VP, Creative Technology at Edelman, the world’s largest PR agency and senior digital roles at several of the world’s largest advertising agencies.

Paul Van Winssen, Vice President, Strategy & Business | AdParlor

Paul is an advertising technology executive and startup leader with deep expertise in paid social advertising. Paul has spent over 6 years as an executive at AdParlor leading numerous teams and divisions. Currently, he oversees business development, tech partnerships, and overall company strategy. AdParlor helps digitally savvy brands and advertisers generate real business outcomes from paid social advertising on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and LinkedIn.  

Jeremy Vianna, Head of Automotive, Government & Travel at Twitter Canada

Jeremy Vianna is the Head of Automotive, Government and Travel for Twitter Canada. At Twitter, Jeremy is responsible for leading teams working across a portfolio of industries through thought leadership, partnerships and revenue growth. Prior to Twitter, Jeremy led the client service team at the leading global strategy, design and technology firm Huge and helped ambitious brands like Nike, WestJet, and Four Seasons drive their innovation strategy forward. Previously, Jeremy served in various senior roles at technology consulting firm Infusion living in Toronto, London and New York. Jeremy currently lives in Toronto and is a passionate cook and cyclist.


6:30 PM: Arrivals; mix & mingle

7:00 PM: Panel Discussion

7:45 PM: Audience Q&A 

8:00 PM: Mix & mingle; meet the speakers; wrap