Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft experiences are changing the way brands tell stories and drive performance on mobile. This session will inspire and explore how to design objective-based AR experiences that drive impactful business results.
Matt Shore | Creative Strategist at Snapchat Canada
With a background in multimedia production and innovative creative thinking, Matt develops impactful creative solutions as a Creative Strategist at Snapchat. He’s a storyteller through and through, this was a key part of his previous role at The Guardian. To Matt, there is nothing better than when data and creative ingenuity intersect to solve complex problems.
About Snapchat Canada
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.