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The Pros Guide to TikTok: A New Era of Video Marketing

Panels & Conversations
Nov 13, 2019 3:30 PM
Hosted By TikTok
Glenn Gould Studio | 250 Front St W

TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Come learn how to leverage the platform and hear new marketing approaches that resonate with the next generation.

Through videos, campaign examples, and lively conversations, TikTok brings together a panel of pros to discuss how to make an impact on TikTok. The panel will take a peek inside this emerging video platform, discuss how a new generation is disrupting content and entertainment, and explore opportunities for brands to join in the conversation.

Panelists

Eric Struk | TikTok Creator

Eric Struk is an 18-year-old comedy creator based in Toronto, Canada. He creates videos out of passion, as a way to express his positive, goofy and charismatic nature. Eric believes in being different and expressing the importance of embracing all aspects of yourself. As a future filmmaker, Eric strives to push the boundaries on his content and he’s constantly working on ways to become a well-rounded creator.

 

 

 

 

Gail Pak | Creative Director at McCann

Gail has helped brands become household for a diverse roster of clients including Kellogg’s, P+G, TFO, Johnson Insurance, and Unilever. Most recently at Zulu she helped rebrand Interac, helping create ‘Earning Curve’, which made Apple’s best podcast list of 2018.

She’s honed her craft at the world’s most creative and awarded agencies including Ogilvy, Lowe Roche, Leo Burnett, CP+B, and Zulu Alpha Kilo. Gail is currently at McCann Worldgroup leading the Mastercard and PetroCanada business. Her passion for solving client’s business needs with creative solutions has been recognized at The One Club, LIAs, Communication Arts, Marketing, and Fast Company.

 

 

Tyler Dmytrow | Director at Reprise Agency

A Toronto transplant from Western Canada, Tyler currently heads up a team of social experts at Reprise, the digital agency arm of IPG Mediabrands. At Reprise, Tyler helps to shape a diverse list of client’s paid social strategy and activations including brands like Baskin Robbins, NFL Canada, Wendy’s and Cineplex. An epically eclectic career path that has led him to where he is today, beginning with his service in the Canadian Armed Forces in his earlier years, moving into commercial and residential real estate, and culminating over the last several years in an accelerated path down digital media with a current focus in paid social strategy and buying. Tyler leverages this eclectic mix of experience to solve true business challenges – not just driving media outcomes, leading to a collaborative partnership approach aligning content, media, and both on/off-line customer behaviour. The output: innovative campaign executions that generate impactful results for clients.

 

Vitor Faria, Business Performance Strategist | iProspect

Vitor Faria, Business Performance Strategist at iProspect, has led all Search and Social initiatives within the Coca-Cola portfolio for the last 2 years. Prior to joining iProspect Canada, Vitor worked in Brazil for over 5 years developing organic and paid social content strategies across a variety of verticals including QSR, travel and non-profit. Vitor is most passionate about the technology aspect of digital marketing and enjoys how the constant evolution keeps him on his toes and always learning.

 

 

 

 

 

Moderator

Joshua Bloom | Head of Canada Global Business Solutions at TikTok

Joshua Bloom leads the Global Business Solutions team for TikTok in Canada, focusing on building TikTok‘s presence in Canada and building a world-class media sales team. Prior to TikTok, Joshua spent over 11 years at Facebook leading and building business strategies for key decision-makers across the largest brands and agencies in Canada. With over 20 years of experience working in the digital media industry, Joshua held key roles at Doubleclick, Conducive, WhenU and MySpace — bringing strong market knowledge and creativity to these companies.

 

 

 

 

 

About TikTok:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.