Cultural moments and events bring people together.

Social media has changed the way we experience those moments; they unfold prolifically in real time online.

Any event can be amplified by live commentary, pictures and videos from attendees. People can engage (or disengage) in the conversation at any time, before, during or after an event….

Founder & Lead Strategist of Pinch Social, Michelle Pinchev, appeared on air with CBC and Metro Morning on the week of SMWi Toronto.

Whether you teach social media at a university or have worked in marketing and communications for 40 years, when it comes to social media, we’re all new at this. So let’s admit it – to some extent, we’re all collectively winging it. Let’s stop pretending we know everything and come out from behind our screens….

Social media can be a confusing world to navigate for businesses; if it’s not done right, a business can look like it’s trying too hard and turn off customers.

But on June 6-10, Toronto-based entrepreneurs, social media strategists, and executives will learn how to do social media right at SMWi Toronto, an independent Social Media Week event taking place during the larger, global Social Media Week…