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Jun 8 Wednesday

Authenticity & Social Influencers – When it Works and When it Doesn’t

10:50 am - 11:40 am
Hosted By Paradigm PR & Casie Stewart


Casie Stewart (Moderator)

Casie is a Toronto based writer, blogger, and director. In 2016 she was recognized by the Academy of Canadian Cinema & Television as a pioneer in the world of social and digital media. She’s worked with many of the worlds top brands including MTV, Virgin, Puma, Pepsi, and travelled the world documenting her adventures at casiestewart.com. She started her blog in 2005 as a way to keep more memories and it’s grown to be one of the top lifestyle blogs in Canada. She also loves long weekends at the cottage, surfing, and good wifi.

Igor Vichikov – YouTube influencer

Laura Arlabosse Stewart – Account Director, Paradigm PR

Kayleigh Dunn – Associate Brand Manager, Edgewell Personal Care 

Kayleigh Dunn is currently the brand lead of digital and social strategy for Playtex Baby Canada, a role that enables her to fulfill her passion for creating authentic and value driven online content. Previously, Kayleigh worked with Kraft and Mondelez, executing brand and digital strategy for Oreo, Chips Ahoy!, Triscuit, Cadbury Caramilk, and belVita.

Melissa – Blogger, Vanessa+Melissa

Gabe Mederos – Telus

Gabe Mederos is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Currently a Senior Social Media Manager with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and is the editor of the TELUS Blog.

He is currently also a Continuing Education Instructor for Humber College’s Social Media certificate program and has presented at Social Media Week Toronto, the Canadian Internet Marketing Conference and the Canadian Association of Marketing Professionals seminar series.

Gloria Chik

Gloria Chik is a mixed media maven. A writer, digital marketer, blogger, and entrepreneur, who loves storytelling. Creator and editor of www.urbanebloc.com, Gloria spends her time documenting fascinating people, food + cocktails, and travel adventures. Fresh off a return from two years in New York City, after a music startup acquisition and working for Sean COMBS Enterprises, she’s rebranded, refreshed, and revisited her entrepreneurial ventures. A handful of brands that she’s worked with: CÎROC Vodka, McCafé, Oreo, MasterCard, SCION (Toyota), and Sherway Gardens / Cadillac Fairview. Impactful. Lively. Honest.


Paradigm PR is a creative consumer public relations, social media and engagement agency in Toronto, Canada. Their goal is simple: give clients outstanding service and solid results. Paradigm PR is also the Public Relations partner of SMWi Toronto.


June 8, 2016
10:50 am - 11:40 am
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All Access


545 King St W
Toronto, Ontario M5V 1M1 Canada
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