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Nov 14 Wednesday

In Conversation: Cannabis Culture Online with Josh Lyon & Herb

2:00 pm - 2:45 pm
Hosted By HERB
Glenn Gould Studio

About Josh Lyon

Josh Lyon is the Vice President of Marketing and Partnerships at Hiku, Canada’s preeminent cannabis brand-house.

A storyteller by nature, Josh most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Josh graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University.

About Amanda Marino

Amanda Marino is the Chief of Staff at Herb – the voice of cannabis culture. Herb has the largest and most engaged cannabis community in the world with over 5M UVs per month, 2 billion video views, and over 10 million social followers.
Amanda got her start in e-commerce and social consulting after running 5 e-commerce stores throughout university. She joined Herb founder and CEO, Matt Gray on his mission to define cannabis culture and make cannabis as pervasive as coffee just over 2 years ago. Since then, Amanda has helped build out the social strategy alongside an incredible team that has vaulted Herb’s social growth and now she acts as the first line of defense to Matt.

HERB is a Toronto-based cannabis media and commerce company, known by their followers as “the voice of cannabis culture”. Their mission is to spread good vibes and build a future where cannabis consumption is as normalized as coffee consumption. It is one of the largest cannabis websites in the world, with over 5.3 million unique visitors per month, 2 billion video views annually, and over 10 million followers on social media.



November 14, 2018
2:00 pm - 2:45 pm
Event Category:




Type of Pass
VIP All Access, Regular TWO-DAY Pass


Glenn Gould Studio
250 Front St W
Toronto, Ontario M5V 3G5 Canada
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