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Jun 8 Wednesday

Building Brand Loyalty One Keystroke At A Time, With Steam Whistle’s “Fairy Beer Mother,” Kendra Nicholson

3:50 pm - 4:40 pm
Hosted By Steam Whistle Brewing

If a tree tweets in the woods and no one’s there to Retweet it, did the tree ever really tweet at all?

In today’s oversaturated digital landscape feeds are dominated by brands trying to be heard amongst the cacophony and clutter. Companies are demanding and loud: tweeting for themselves, about themselves, demanding that we “CHECK OUT” their latest content.

What tactics can you use to jump off the feed and into your customers hearts while nurturing meaningful relationships on social media? Learn how to convert a follower into a fanatic and activate brand ambassadors to market your content for you in an authentic way.


Kendra Nicholson is an eight-year marketing pro and Community Manager at Steam Whistle Brewing, who cultivates her community benevolently. She currently brings best-of- breed content strategy to Steam Whistle’s social channels by bringing the best of beer to the public at large.

In contrast to a world of pre-designed memes and automated responses, Kendra has helped to build the 2nd most engaging Canadian Beer Brand on Twitter (and the only craft brewery to rank) by gaining reputation as the beer that ‘tweets back’. Just think of her as the Fairy-Beer- Mother, equipped with a bottle opener rather than a wand. Kendra recently sailed through all three levels of Prud’homme Beer Certification (beer sommelier) in just over a year, which is a lot of hops to smell and a lot of beer to swill.

Prior to slinging beer suds over social, Kendra helped manage the online presence of a collection of boutique hotels and resorts as well as operating as a consultant for various small businesses and startups in Toronto. In her spare time, Kendra enjoys hunting for rare vinyl, collecting stamps on her passport while managing the social media presence of several well-known Trinity Bellwoods dogs. Kendra wants to remind you, that whether building your corporate brand or your personal one, sometimes the most valuable conversations are the ones that nobody sees.


June 8, 2016
3:50 pm - 4:40 pm
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Type of Pass
All Access


545 King St W
Toronto, Ontario M5V 1M1 Canada
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