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Jun 9 Thursday

From IRL to Social Sensation – The Great #PringlesDIPate

2:50 pm - 3:30 pm
Hosted By Strategic Objectives

An examination of how to drive social success (views, engagement and influencer conversation) by leveraging real-life events and news. This presentation will look at The Great #PringlesDIPbate, CPRS Digital Campaign of the Year, to identify keys to success that other brands can use to win and grow market share.


Deborah Weinstein is president of Toronto PR firm, Strategic Objectives, @SO_pr, IABC/Toronto PR Agency of the Year 2015, 2014, 2012, 2011 and 2009. Strategic Objectives is the only Canadian firm to receive the United Nations Grand Award for Outstanding Achievement in Public Relations PR; and to be named to the PR News Top 10 CSR Agency A-List. Named to UK research firm Onalytica’s List of the World’s Top 100 PR Influencers, Deborah is recipient of both the Queen’s Golden and Diamond Jubilee Medals for Outstanding Service to Canada and its Communication Industry. An active volunteer, she has served on the PRSA Counselors Academy Board for the last three years. Follow her on Twitter @debweinstein


Adam Sanders is a public affairs professional with a flare for developing cross-platform strategies that deliver tangible results — from advocacy and online engagement to community action.

Since beginning his career as communications officer for MPP Tony Ruprecht, Adam has demonstrated keen political acuity and cultural sensitivity. His career highlights include: leading the Great #PringlesDipbate campaign, named CPRS Digital Campaign of the Year in 2015; participating as a member of the cross industry and government working group on pharmacist scope of practice in Ontario; and chairing the pharmacist-delivered flu-shot communications committee. Adam helps lead Strategic Objectives’ social/digital practice and directs integrated strategies for Kellogg Canada, Sears Canada and Reckitt Benckiser.

Follow him on Insagram @tradtionortalent


June 9, 2016
2:50 pm - 3:30 pm
Event Category:


Type of Pass
All Access


545 King St W
Toronto, Ontario M5V 1M1 Canada
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