Join Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape
About Peter Hand
Peter worked for several top agencies including Leo Burnett, TAXI and DDB before landing at VIRTUE, the creative agency born out of VICE. He has significant experience leading a range of strategy-focused engagements and working with blue chip brands in complex, multi-stakeholder environments. Before jumping into advertising, Peter worked in fashion and beauty photography, working with the likes of Patrick Demarchelier. He was born and raised in Toronto and holds a Bachelor’s and Master’s degree from Queen’s University.