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Nov 15 Thursday

Decoding Generation Z with VIRTUE (VICE Media)

11:10 am - 12:00 pm
Hosted By VIRTUE (VICE Media)
The Vault

Join Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape

About Peter Hand

Peter worked for several top agencies including Leo Burnett, TAXI and DDB before landing at VIRTUE, the creative agency born out of VICE. He has significant experience leading a range of strategy-focused engagements and working with blue chip brands in complex, multi-stakeholder environments. Before jumping into advertising, Peter worked in fashion and beauty photography, working with the likes of  Patrick Demarchelier. He was born and raised in Toronto and holds a Bachelor’s and Master’s degree from Queen’s University.


November 15, 2018
11:10 am - 12:00 pm
Event Category:


Type of Pass
VIP All Access


The Vault
Bank of Canada Building, 250 University Ave #200,
Toronto, Ontario M5H3E5 Canada
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