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Nov 14 Wednesday

How to Diversify Your Social Strategy (Presented by the Globe and Mail)

9:35 am - 10:15 am
Hosted By The Globe and Mail
Glenn Gould Studio

Pretend for a minute that Facebook didn’t exist. Where would advertisers spend all those unused ad dollars?  The obvious options include Snapchat, Twitter, Instagram, and LinkedIn. But don’t stop there. What about Pinterest? Reddit? WhatsApp? Introducing three platforms you might not think about incorporating into your social media strategy.

The Globe Content Studio’s Social Media Strategist Aletta Brandle will discuss why Pinterest, WhatsApp, and Reddit are three socialmedia platforms you should be thinking more about. You have options.

With an introduction from Sean Stanleigh, Head of Globe Content Studio.

About Aletta Brandle

The undeniable effectiveness of social media advertising and the rising popularity of influencer marketing created a unique opportunity for Aletta within The Globe and Mail’s in-house content marketing arm, the Globe Content Studio. A year ago, she started as the lead social media and influencer strategist, extending the reach of the agency’s branded content programs through hyper-targeted social ad campaigns and partnerships with Canadian influencers.  Before joining The Globe, Aletta worked at a Toronto-based social media agency, Matchstick, and Yelp in San Francisco. She has developed social strategy on both a national and international scale for clients, such as New Balance, Johnsonville Sausage, Sports Chek and Audi.

About Sean Stanleigh

Sean Stanleigh is Head of Globe Content Studio, the content-marketing arm of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of Lab351, the company’s internal business incubator, which is training employees to think like entrepreneurs, and Entrepreneur in Residence for Founder Institute Toronto, part of a global organization dedicated to launching startups through a challenging curriculum and access to mentors. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business, national, foreign and local news, and entertainment. Sean regularly appears at events as a host, speaker, and moderator. Follow him @seanstanleigh on Twitter and @sstanleigh on Instagram.



November 14, 2018
9:35 am - 10:15 am
Event Category:


Glenn Gould Studio
250 Front St W
Toronto, Ontario M5V 3G5 Canada


Type of Pass
VIP All Access, Regular TWO-DAY Pass