The National Post recently declared that “Instagram-friendly ‘pop-up experiences'” have reached “new heights in Canada.” Many would say the trend towards “immersive” larger-than-life art experiences started this past year at the Art Gallery of Ontario (AGO), with the world famous exhibit “Yayoi Kusama: Infinity Mirrors” (or as many of us know it, just #InfinityMirrors). The exhibition resulted in an unprecedented social media response – you couldn’t go on Instagram without seeing images of mirrored selfies and polka dots. It was such a success, that the AGO is now crowdsourcing funds to bring the #InfinityAGO mirror room to Toronto permanently.
While some critics have said that visitors were drawn in by the #FOMO and not for a true love of art, it’s impossible to deny the fact that social media has helped to drive awareness and interest in art – especially younger generations.
Following in these footsteps, immersive art is now exploding in Toronto, with the arrival of Happy Place from Los Angeles and now the Museum of Illusions.
In this candid conversation with the AGO’s Lexie Buchanan, we’ll talk all things immersive art, social media, art selfies, and more.
About Lexie Buchanan
Lexie Buchanan has worked in museums for 10 years. Starting her career in education and public programming, she made the switch to engaging museum visitors online instead of in person. Through social media, she hopes to provide a more human side to the larger institution and to add some humour and relevance while she’s at it.