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Nov 15 Thursday

Launching a Legally Compliant Social Media Marketing Campaign

9:30 am - 10:15 am
Hosted By Froese Law
The Vault

The Canadian government recently issued an Intellectual Property Strategy, wherein it recognized that in Canada only 10% of small and medium-sized businesses own intellectual property and only 9% have intellectual property strategies.

This legal seminar will lead attendees through how to create an IP strategy and will delve deeper into how to create, protect and commercialize a robust brand in the online marketplace. Topics that will be examined include:

  • Overview of the different types of intellectual property and how it applies to your business;
  • Building out a robust social media program;
  • Managing a digital marketing campaign that is CASL compliant;
  • Architecting a licensing regime for your creative content that will create additional revenue streams;
  • Structuring a compliant influencer marketing campaign.

This seminar will focus on Canadian laws but will also examine how companies can prepare themselves to enter into the online US marketplace.

About Ashlee

Ashlee Froese is a Toronto-based branding and fashion lawyer and trademark agent, who founded Froese Law, a boutique cross-border branding, corporate, commercial and tax law firm.  Ashlee is recognized as a Certified Specialist in Trademarks Law by the Law Society of Ontario and has been ranked as one of the top 1000 trademarks lawyers globally.  Ashlee’s scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing, advertising, packaging and labelling laws and negotiation and drafting of commercial agreements.

Ashlee holds numerous leadership and mentorship positions including, executive committee member (Ontario Bar Association), advisor (Ryerson Fashion Zone), committee member (Intellectual Property Institute of Canada), committee member (International Trademarks Association), past co-chair (Fashion Group International), and past-chair (Toronto Intellectual Property Group).  Ashlee is a guest speaker and published author on branding and fashion law across North America and is regularly asked to provide media commentary on key legal developments.   Prior to launching Froese Law, Ashlee was a partner on Bay Street.

About Shirin

Shirin Movahed is a U.S. lawyer who is licensed to practice in New York, Florida and D.C. She is registered with the Law Society of Ontario as a Foreign Legal Consultant.  Shirin received her Bachelor of Commerce Degree with Honours from Ryerson University, before heading to law school in the U.S. where she has spent the last 12 years of her career practicing corporate, commercial and intellectual property laws.  Having worked at several large national and international law firms, Shirin brings her formidable years of experience and expertise to her clients in the financial, entertainment, consumer product, celebrity, fashion and art industries.

Shirin also enjoys giving back to the community as a mentor for the Ryerson Fashion Zone, as well as a facilitator and panelist with the Ryerson University Law Practice Program discussing diversity in the legal profession and was recently nominated to a board position with the Toronto Chapter of the Fashion Group International. She has lectured at universities, cultural institutions and trade associations on intellectual property rights and protection, as well as on what it takes to do business in the U.S. Shirin was selected by Thomson Reuters’ to their elusive list of New York Super Lawyers Rising Stars and top female lawyers, an honour which is only bestowed upon the top 5% of lawyers in each state.

Details

Date:
November 15
Time:
9:30 am - 10:15 am
Event Category:

Speaker

Froese Law

Other

Type of Pass
VIP All Access

Venue

The Vault
Bank of Canada Building, 250 University Ave #200,
Toronto, Ontario M5H3E5 Canada
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