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Nov 13 Tuesday

Michael Brito: Data-Driven Storytelling – Winning the War of Brand Relevance With Audience Intelligence

2:30 pm - 3:15 pm
Hosted By Zeno Group
Glenn Gould Studio
Consumers are overwhelmed by the mass amount of content they are exposed to daily. The rise in mobile usage, social media, and IoT innovation has caused unwanted interruptions from every direction. The result is that consumer attention is at an all-time low. Several reports claim that attention spans require that content and ads don’t exceed five to six seconds in length. All of this makes it very difficult to reach customers online. But there is hope – and that hope starts with social data.
In this session, we will give actionable tips on how to use social data to:
  1. Deliver more impactful storytelling
  2. Prioritize media relations
  3. Produce more targeted and strategic paid media
  4. Identify & activate audience & influencers Takeaway

Key Takeaways:

  1. How to use social data to extract insights that inform a brand narrative
  2. How to use social data to prioritize media & analyst relations
  3. How to use social data to identify influencers and activate across paid, earned and owned media

About Michael Brito

Michael Brito is a published author, TEDx Speaker and Executive Vice President, Digital & Technology at ZENO Group. Joining us from the San Fran Cisco Bay Area, Michael Brito has worked with brands like Hewlett Packard, Yahoo, and Intel building online communities “before social media was even a thing.”

Micheal has published content in publications like Entrepreneur, Forbes, Adweek, and many others.

He has authored two books and has one more on the way:

  • Smart Business, Social Business: A Playbook for Social Media in Your Organization (2011)
  • Your Brand: The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (2013)
  • Participation Marketing: Mobilizing Employees to Participate and Tell the Brand Story (2018)


November 13, 2018
2:30 pm - 3:15 pm
Event Category:


Zeno Group


Type of Pass
VIP All Access, Regular TWO-DAY Pass


Glenn Gould Studio
250 Front St W
Toronto, Ontario M5V 3G5 Canada
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