We all know social media marketing is a major opportunity. The problem is, many companies are barely scratching the surface of what social media can do to actually get people into their stores – be they physical or virtual. In many cases, digital campaigns are set up to drive “activity” metrics like impressions, clicks, and click-through-rates instead of doing what they are supposed to – which is to drive sales!
During this fun and entertaining session, we will share learnings from our experience with more than 200 brands in 20 countries to show you how you can connect social media marketing to real-world store traffic and revenue generation. As a special feature, we will walk through a case study where we worked with M&M Food Market to implement an innovative social media strategy across the company’s more than 360 locations to drive measurable on-the-ground sales. During this session, you will learn how your organization can:
About Steve Buors
Steve Buors is a leading authority on digital marketing for multi-location businesses such as retailers, franchises and restaurants. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance.
Steve is CEO and Co-Founder of Reshift Media (reshiftmedia.com), a Canadian-based digital marketing and software development organization with more than 200 clients in 20 countries worldwide. Reshift Media specializes in developing and implementing industry-leading social media, search and website/mobile strategies to enable multi-location, single-location and online-only brands to achieve exceptional business results.
As a senior executive, entrepreneur and thought leader in the digital marketing industry, Steve has spoken at a variety of events, hosted many webinars and actively contributes to a number of blogs.