As we kick off Social Media Week we take a look back at the top Social Media events, trends and headlines in 2018. Pinch Social founder and Social Media Week Executive Director Michelle Pinchev will provide an overview of what to expect at this year’s conference, our 2018 Global SMW theme, and share a glimpse of what lies ahead for social media in 2019 and beyond.
About Pinch Social
Your hosts for #SMWTO, Pinch Social is Toronto’s premiere boutique social media, content and digital marketing agency with clients across industries and sectors.
Pinch Social brings a unique “social first” approach to all aspects of marketing and communications, helping organizations of all types and sizes #ReachPeople through strategic social media consulting, training, campaign execution and full-service social media management.
About Michelle Pinchev
Bringing a decade of experience in communications, marketing, and social media, Michelle Pinchev is a leader in the social media space. A social media strategist, consultant, and trainer, Michelle is currently the Executive Director and producer of Toronto’s Social Media Week as well as the founder of Pinch Social, a boutique social media agency. She is an award-nominated marketing professional, speaker, and writer, having participated in over a dozen industry forums. She has contributed to publications such as Marketing Mag (Strategy Online) and appeared on programs such as CBC’s Metro Morning. Noted for her expertise in social media trends, Michelle has been quoted or featured in media such as the Globe and Mail, 24 Hours Toronto, Notable, NOW and others.
While leading Pinch Social, Michelle has led the charge developing social strategies for a wide range of companies in areas such as media and entertainment, not-for-profit, finance, technology, healthcare, food and beverage, consumer goods and professional services.