Life in Vertical: How Stories is Eating the Newsfeed

Ever since Snapchat pioneered the format of “Stories” and its mainstream adoption via Instagram, we are seeing stories eating the newsfeed! “Stories” is not just another format but it really is the future in which brands are interacting with their audience and telling engaging stories. In this session, we will be covering why stories matter and a showcase of tactical tips and tricks to help you be the “Stories” expert that your brand needs you to be!

About Joe Teo

Joe Teo is the Co-Founder and CEO of HeyOrca, a social media planner built for marketing agencies. He was recently featured on Twitter Canada’s list of 20 Canadian tech startup founders. Joe is inspired by the challenges and satisfaction of helping marketing teams around the world work smarter. HeyOrca has been named one of the top 20 B2B tech companies in Canada by G2 Crowd. More than 400 marketing agencies around the world use HeyOrca to save time and stay organized.