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Nov 14 Tuesday

Social Media vs. Reality: Staying Grounded in the Digital Space

1:45 pm - 2:30 pm
Hosted By Pinch Social

Social media users continue to get bombarded online with ads, updates and more – so much so, that some users are boycotting social media altogether. Social media users from all walks are under more pressure than ever to live a picture perfect, instagrammable life. On the other hand, social media professionals are under more and more pressure to constantly stay dialed in online.

In this discussion, our panel will explore how brands can prevent social media burnout – and make social media a healthier place for both customers and brands. Our panelists will also explore what social media professionals can do to put their best foot forward in their jobs while maintaining their own mental health.

Moderated by Pinch Social Director and Mental Health Advocate, Elle Bulger.

About Elle Bulger:

Elle is the Director of Client Success of Pinch Social, a boutique social media, content and digital marketing agency and host of Toronto’s Social Media Week. After completing her business degree at the Ivey Business School, Elle gained valuable skills through working at the head office of Toronto’s top apparel companies including Joe Fresh, Canada Goose and McGregor Socks. Elle works on a number of side projects including social media consulting for public figure, Bruce Croxon, Advisory for Start-up Fashion Week and mental health advocacy on behalf of the Canadian Mental Health Association.

About Kenzie Brenna:

As soon as her hashtag #CelluliteSaturday went viral, Kenzie went through online growth like she never imagined. Dedicated endlessly to creating a community dedicated to self love and knowledge, she preserves as one of Toronto’s top body confidence advocates and actresses. Infusing all her content with science based self help practices, she uses her platforms as unique online diary entries making her journey relatable and often times shocking.

About Jesse Hayman:

As the Director of Development & Communications, Jesse helps ensure that Jack.org receives the funds necessary to make sure youth across Canada have the knowledge and resources to care for themselves and their peers, while amplifying the voice of the only national network of young leaders revolutionizing mental health.

Jesse comes to Jack.org after seven years at The Movember Foundation. As part of Canada’s original Movember team of three, Jesse led the development team with a special focus on their voice and thought leadership surrounding men’s mental health and suicide prevention.

Recognizing the lack of resources available to help people learn how to be there for others throughout their mental health journey, Jesse’s frustration has turned into action and a desire to make change across Canada. He is involved with a slew of Canadian mental health initiatives that are continuing to push our understanding and support of mental health.

You might catch Jesse in his element on the rugby field, at the bottom of the ocean, hanging out in a canoe somewhere in the deep regions of Ontario’s backcountry, walking his dog Dexter or in the Jack.org office (probably the easiest place to find him).

About Kayley Reed:

Kayley Reed is a blogger, speaker, and startup founder. In 2014, she founded Wear Your Label – a fashion brand dedicated to ending the stigma around mental health. She has since debut at New York Fashion Week, been featured on Buzzfeed, MTV, the Today Show, and partnered with brands like Joe Fresh. Kayley is an avid self-care advocate, starting the #selfcaresunday movement, and sharing her mental health experience on stages like We Day. Last year, she began a nation-wide Blogger’s Brunch series – bringing together female content creators in an authentic forum to connect “IRL”. Kayley is a minimalist, feminist, and a cat lover. She was named one of the Top 10 Entrepreneurs to Watch in 2017.

About Jenna Jacobson:

Jenna Jacobson, PhD is a Postdoctoral Fellow at the Social Media Lab at Ryerson University. She completed her Doctorate at the University of Toronto, Faculty of Information in 2017. Situated in the influencer economy and professional community management, she analyzed the changing landscape of work and self-presentation in an age of social media. From mining big social media data to analyzing little data, her broader research agenda lies at the intersection of new media, branding, and community. She is the also a Chair of the International Conference on Social Media & Society.


November 14, 2017
1:45 pm - 2:30 pm
Event Category:


Pinch Social


Type of Pass
All Access


460 King St W
Toronto, Ontario M5V 1K7 Canada
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