VICE is a multiplatform company rooted in digital presence. How did a company that started as a magazine achieve scale to such an influential audience? What are the tactics that VICE has used to create such a highly engaged audience over time? How does VICE get past some of the barriers that brands face when their audience stops growing? How do you carry a message, whether it’s branded or not, through a media company’s existing ecosystem?
Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture. Join us as she takes us through the media and content distribution perspective of marketing, and behind the success of VICE Canada and Daily VICE, Canada’s most-watched digital social show.
About Nina Sudra, General Manager at VICE Canada
With a background in the independent music scene in Montreal, Nina Sudra first joined VICE in 2005 and established the presence for VICE music in Canada. After stints at ALDO Shoes and AskMen.com, Nina rejoined VICE Canada as the head of business development, where she was responsible for building the VICE brand and content opportunities. As VICE Canada’s General Manager, Nina spearheaded the launch of VICE Quebec and is responsible for digital and agency revenue management. She also assumes a range of roles including leading business development, strategy, and executive producer.
Nina is frequently interviewed as a thought leader in fireside chats and is an incredibly dynamic speaker.
Moderated by Pinch Social
Moderator: Michelle Pinchev
Bringing a decade of experience in communications, marketing, and social media, Michelle Pinchev is a leader in the social media space. A social media strategist, consultant, and trainer, Michelle is currently the Executive Director and producer of Toronto’s Social Media Week as well as the founder of Pinch Social, a boutique social media agency. She is an award-nominated marketing professional, speaker, and writer, having participated in over a dozen industry forums. She has contributed to publications such as Marketing Mag (Strategy Online) and appeared on programs such as CBC’s Metro Morning. Noted for her expertise in social media trends, Michelle has been quoted or featured in media such as the Globe and Mail, 24 Hours Toronto, Notable, NOW and others.
While leading Pinch Social, Michelle has led the charge developing social strategies for a wide range of companies in areas such as media and entertainment, not-for-profit, finance, technology, healthcare, food and beverage, consumer goods and professional services.
About Pinch Social
We’re a social media, communications and digital marketing agency working with clients in arts, entertainment, media, lifestyle, finance, tech and more.
Pinch Social is located in the heart of Toronto’s entertainment and design district. Our goal is to help local startups and established small and medium-sized businesses reach people across demographics and interests. We work with a network of freelancers, partners and highly specialized experts to deliver quality results.