2017 has been a breakout year for influencer marketing with shifting budgets, making space for brands to work with content creators in new ways. The landscape has developed and changed over the last few years with new government regulations and at the same time being more competitive. In this session, we sit down for a conversation with two pioneers in the digital and social space – rock-it promotions’ Deb Goldblatt-Sadowski and Casie Stewart. With representation from the influencer and the agency side, we’ll look at how to best work with influencers, the power of micro-influencers, the low down on followers, disclosure, and how to build lasting relationships.
About Deb Goldblatt-Sadowski:
Debra Goldblatt-Sadowski started rock-it promotions out of her parents’ spare bedroom. Now, 17 years later, rock-it is a leading Canadian lifestyle PR firm that resides in the heart of downtown Toronto. A team of talented PR professionals create and execute campaigns for local and global clients including adidas, GUESS, Tommy Hilfiger, Etsy, The JUNO Awards, TOMS and many more. Debra has also worked with top talent including Madonna, Ryan Reynolds, Benedict Cumberbatch, Emily Blunt and Mariah Carey to name a few.
As the company’s president and founder, Debra has appeared as a PR expert on shows like eTalk, ET Canada and Global News. In early 2016, Debra was featured on the PROFIT and Canadian Business W100 list representing Canada’s Top 100 Female Entrepreneurs. The company was recognized on Profit500’s Canada’s 500 Fastest-Growing Companies list both in 2016 and again this year in 2017.
About Casie Stewart:
Casie Stewart is an award-winning content creator and expert in digital media. Documenting her life since 2005 via her blog ‘This is My Life,’ Casie’s been at the forefront of brand storytelling though influencer marketing. Her social entrepreneurship and dedication to social media won her 2016 Voice Pioneer at the Canadian Screen Awards. Casie is represented by the National Speakers Bureau of Canada and has previously spoken at TEDx, SXSW, NXNE, CMW, YouTube Space Canada, and for the United Nations Association of Canada.